ABOUT US
Founded in 2000, our forte was non-fiction shows – including the mega-hit, Indian Idol (2004). The range widened with shows across drama, reality, variety, and crime – and over 25 awards. It is comedy that Optimystix truly owns, with over 20 hit shows since the first in 2007 – Comedy Circus has had 18 seasons! With almost 100 shows behind us, we’re excited about new forays into films and digital content.
LEADERSHIP
The story of Vipul's life would make for a great movie of a darkhorse, a successful multi-season TV series or a graphic novel series! But in reality, Vipul became a rare breed writer-producer, founding Optimystix Entertainment in 2000. His passion for creative quality is visible on every show the company has produced. With his warm smile and modest attitude, He is so well-respected industry-wide for having his finger on the pulse of the population, that we think he should be called Doctor Vipul!
Rakesh is the unconventional CEO - None of us has ever seen him in a tie or a suit. Nonetheless, he's had more fun than most - having shot advertising films at exotic locales, produced music videos with top artists, and the best of all - dunking a car in a lake for a shoot! But all of that only adds to the fact that the buck stops with him - budgets, negotiations, liaisons with top talent and crew, and of course, development of new business.
Nikul always had the love for entertainment – He started as an audience coordinator for our first game shows and then worked his way up to being a Creative Director for all our non-fiction shows. All in double quick time! Top broadcast executives acknowledge Nikul as the King of Comedy on Indian television and he’s now effectively responsible for the careers of much the top talent in the country!
Hemant Kevani’s earrings are the only hint of his royal-sounding roots. Heading our Fiction department, his Zen-like presence is loved by all our creative teams as well as Broadcast executives. The rest of him is a mix of busybody in a creative head and Swiss diplomat (he went to finishing school in Switzerland! Although its quite an uphill task to smoothly run multiple daily shows, Hemant's calm composure can make you feel like it's a piece of cake...or his favourite dhoklas.
Optimystix has never produced a legal drama, but if we had, "Bala Saheb" as he is affectionately known, would have multiple roles - Judge, Jury and... Plaintiff! Bala is the legal eagle here. He ensures all the hard work done by the creative team is well-protected with iron clad contracts and commercial arrangements. Bala could be seen as the Iron Fist, but his gentle demeanour on how he handles the HR and Administration functions shows that he's a softie at heart!
As Finance Controller, Paresh is the man who ensures the creative team has all the freedom to make magic on screen, because he takes care of the "boring stuff" - keeping the cash flows in top working order. A qualified Chartered Accountant with 18 years of experience, Paresh may seem like a quintessential 'suit', but he's known to sneak one of his deadliest jokes into the conversation just when no-one expects it!
The newest member of the Optimystix family, Priya comes with 14 years of experience in the luxury, travel and wellness industries. Her last stint was with Conde Nast Traveller as Advertising Director. At Optimystix, Priya will leverage her experience to take the company into new areas like films and digital content. A keen reader and traveller, Priya also loves archeology, which makes us wonder - will Optimystix produce the next Indiana Jones movie, but with a woman lead!
Rajnish could easily be seen playing the dreamy lead man in any of our shows that are targeted to women! However, in real life, the man has an astute analytical mind, backed up by years on the production floor managing all kinds of large format shows. His wholesome experience and insight made for a perfect combination when we were 'casting' for our Deputy General Manager. At Optimystix he's the man who handles all production and production-related aspects of the shows.
Armed with a post-graduate degree in media, plus a killer smile, Mani is our girl for all seasons. As a Creative Director she's made audiences laugh (sitcoms, comedy), cry (drama, daily soaps) and dance with Bollywood stars (live events). She also makes her colleagues dance to her tune, but that's another story! The fact that our clients love her - because she manages the complexities needed to execute large shows - proves that she is truly value for Mani...we mean money!
The story of Vipul's life would make for a great movie of a darkhorse, a successful multi-season TV series or a graphic novel series! But in reality, Vipul became a rare breed writer-producer, founding Optimystix Entertainment in 2000. His passion for creative quality is visible on every show the company has produced. With his warm smile and modest attitude, He is so well-respected industry-wide for having his finger on the pulse of the population, that we think he should be called Doctor Vipul!
Rakesh is the unconventional CEO - None of us has ever seen him in a tie or a suit. Nonetheless, he's had more fun than most - having shot advertising films at exotic locales, produced music videos with top artists, and the best of all - dunking a car in a lake for a shoot! But all of that only adds to the fact that the buck stops with him - budgets, negotiations, liaisons with top talent and crew, and of course, development of new business.
Nikul always had the love for entertainment – He started as an audience coordinator for our first game shows and then worked his way up to being a Creative Director for all our non-fiction shows. All in double quick time! Top broadcast executives acknowledge Nikul as the King of Comedy on Indian television and he’s now effectively responsible for the careers of much the top talent in the country!
Hemant Kevani’s earrings are the only hint of his royal-sounding roots. Heading our Fiction department, his Zen-like presence is loved by all our creative teams as well as Broadcast executives. The rest of him is a mix of busybody in a creative head and Swiss diplomat (he went to finishing school in Switzerland! Although its quite an uphill task to smoothly run multiple daily shows, Hemant's calm composure can make you feel like it's a piece of cake...or his favourite dhoklas.
Optimystix has never produced a legal drama, but if we had, "Bala Saheb" as he is affectionately known, would have multiple roles - Judge, Jury and... Plaintiff! Bala is the legal eagle here. He ensures all the hard work done by the creative team is well-protected with iron clad contracts and commercial arrangements. Bala could be seen as the Iron Fist, but his gentle demeanour on how he handles the HR and Administration functions shows that he's a softie at heart!
As Finance Controller, Paresh is the man who ensures the creative team has all the freedom to make magic on screen, because he takes care of the "boring stuff" - keeping the cash flows in top working order. A qualified Chartered Accountant with 18 years of experience, Paresh may seem like a quintessential 'suit', but he's known to sneak one of his deadliest jokes into the conversation just when no-one expects it!
The newest member of the Optimystix family, Priya comes with 14 years of experience in the luxury, travel and wellness industries. Her last stint was with Conde Nast Traveller as Advertising Director. At Optimystix, Priya will leverage her experience to take the company into new areas like films and digital content. A keen reader and traveller, Priya also loves archeology, which makes us wonder - will Optimystix produce the next Indiana Jones movie, but with a woman lead!
Rajnish could easily be seen playing the dreamy lead man in any of our shows that are targeted to women! However, in real life, the man has an astute analytical mind, backed up by years on the production floor managing all kinds of large format shows. His wholesome experience and insight made for a perfect combination when we were 'casting' for our Deputy General Manager. At Optimystix he's the man who handles all production and production-related aspects of the shows.
Armed with a post-graduate degree in media, plus a killer smile, Mani is our girl for all seasons. As a Creative Director she's made audiences laugh (sitcoms, comedy), cry (drama, daily soaps) and dance with Bollywood stars (live events). She also makes her colleagues dance to her tune, but that's another story! The fact that our clients love her - because she manages the complexities needed to execute large shows - proves that she is truly value for Mani...we mean money!