ABOUT US
Founded in 2001, OPTIMYSTIX is like an all rounder in this big & ever growing field of Indian Television. We are the only leading production house who has successfully thrived in both FICTION & NON-FICTION programming. We not only produce shows but also ensure cost effective production & sustainable concepts, which makes the shows run successfully for long period of time. We believe in Quantity with Quality & our past performances are testimony to this.
PHILOSOPHY
A company’s core philosophy provides a path to success and OPTIMYSTIX has its very own philosophy: a ‘ladder’ formed by the 5 H’s:
Be Happy: Happy hearts not only create a happy environment but also create success for our clients (The secret to our all looooong running shows!)
Be Harmonious: You are celebrated because of others. All types of people make up this beautiful world.
Be Humorous: The earth rotates because of universal laws, and not because of you, so chill! Don’t take yourself too seriously.
Be Hygienic: Not only in your thoughts, but also in the literal sense.
Be Hardworking: We have all learned the value of hard work by working hard.
We even party hard when we get the desired results!
FOUNDER
Vipul D. Shah’s story is what showbiz dreams are made of. He ran away from home, the small town of Limdi in Gujarat, to become one of the most successful writers and eventually one of the leading content producers in India. He is a unique combination of both left and right brains. He is quick witted and imaginative while equally sharp in keeping budgets tight and delivery on time. Writing, Producing, leading teams across all the shows, Vipul’s effortless charm keeps things light while keeping the paperwork and needless trail mails out of the way. He is a man who knows how to get things done, while making it look like life is a party. Optimystix, his company is made up of people who are both creative and unusually polite, in a business not known for it.
Vipul D. Shah’s story is what showbiz dreams are made of. He ran away from home, the small town of Limdi in Gujarat, to become one of the most successful writers and eventually one of the leading content producers in India. He is a unique combination of both left and right brains. He is quick witted and imaginative while equally sharp in keeping budgets tight and delivery on time. Writing, Producing, leading teams across all the shows, Vipul’s effortless charm keeps things light while keeping the paperwork and needless trail mails out of the way. He is a man who knows how to get things done, while making it look like life is a party. Optimystix, his company is made up of people who are both creative and unusually polite, in a business not known for it.
Director & Group CEO
Rajesh is a senior M&E & Digital business leader with close to 20+ years of experience of working with large global media companies like Times Group, Star TV, Eros International, Universal Music, Sony Music & has been instrumental in setting-up & developing their digital & content businesses.
He was the former COO at Eros International where he executed a multi-million $ digitisation project & also launched www.erosnow.com, OTT platform with hands-on experience in building the product, hiring the team & devising the content, product & marketing strategy
Rajesh joins Optimystix from Times Group where he was the founding CEO of Times Studio.
Rajesh has come on board to strategically drive the company & also be the torch bearer for next round of growth for Optimystix across TV, OTT & Film business.
He was the former COO at Eros International where he executed a multi-million $ digitisation project & also launched www.erosnow.com, OTT platform with hands-on experience in building the product, hiring the team & devising the content, product & marketing strategy
Rajesh joins Optimystix from Times Group where he was the founding CEO of Times Studio.
Rajesh has come on board to strategically drive the company & also be the torch bearer for next round of growth for Optimystix across TV, OTT & Film business.
Rajesh is a senior M&E & Digital business leader with close to 20+ years of experience of working with large global media companies like Times Group, Star TV, Eros International, Universal Music, Sony Music & has been instrumental in setting-up & developing their digital & content businesses.
He was the former COO at Eros International where he executed a multi-million $ digitisation project & also launched www.erosnow.com, OTT platform with hands-on experience in building the product, hiring the team & devising the content, product & marketing strategy
Rajesh joins Optimystix from Times Group where he was the founding CEO of Times Studio.
Rajesh has come on board to strategically drive the company & also be the torch bearer for next round of growth for Optimystix across TV, OTT & Film business.
He was the former COO at Eros International where he executed a multi-million $ digitisation project & also launched www.erosnow.com, OTT platform with hands-on experience in building the product, hiring the team & devising the content, product & marketing strategy
Rajesh joins Optimystix from Times Group where he was the founding CEO of Times Studio.
Rajesh has come on board to strategically drive the company & also be the torch bearer for next round of growth for Optimystix across TV, OTT & Film business.
LEADERSHIP
Nikul always had the love for entertainment – He started as an audience coordinator for our first game shows and then worked his way up to being a Creative Director for all our non-fiction shows. All in double quick time! Top broadcast executives acknowledge Nikul as the King of Comedy on Indian television and he’s now effectively responsible for the careers of much of the top talent in the country!
Hemant Kevani’s earrings are the only hint of his royal-sounding roots. Heading our Fiction department, his Zen-like presence is loved by all our creative teams as well as Broadcast executives. The rest of him is a mix of busybody in a creative head and Swiss diplomat (he went to finishing school in Switzerland). Although its quite an uphill task to smoothly run multiple daily shows, Hemant's calm composure can make you feel like it's a piece of cake...or his favourite dhoklas.
He has a firm grasp on ‘crime’ and goes about his clandestine operations with a motley crew of trained professionals, but wait, do not mistake him for a ferocious gangster! Animesh G. Bhaya is a Creative Director, Producer and Writer who has carved a niche in crime-based fiction on Indian television.
A resourceful team player known for his excellent people management, Animesh often gets his job done with the charm of his ‘bhubon matano’ (universally intoxicating) smile, as his Maa often said.
Quite a diligent professional with an eye for details, Animesh understands the psychology of crime, and is acknowledged as a key force behind many successful crime shows.
With nearly two decades in the media and entertainment industry, Animesh is conversant in all genres of programming.
A resourceful team player known for his excellent people management, Animesh often gets his job done with the charm of his ‘bhubon matano’ (universally intoxicating) smile, as his Maa often said.
Quite a diligent professional with an eye for details, Animesh understands the psychology of crime, and is acknowledged as a key force behind many successful crime shows.
With nearly two decades in the media and entertainment industry, Animesh is conversant in all genres of programming.
Optimystix has never produced a legal drama, but if we had, "Bala Saheb" as he is affectionately known, would have multiple roles - Judge, Jury and... Plaintiff! Bala is the legal eagle here. He ensures all the hard work done by the creative team is well-protected with iron clad contracts and commercial arrangements. Bala could be seen as the Iron Fist, but his gentle demeanour on how he handles the HR and Administration functions shows that he's a softie at heart!
As Finance Controller, Paresh is the man who ensures the creative team has all the freedom to make magic on screen, because he takes care of the "boring stuff" - keeping the cash flows in top working order. A qualified Chartered Accountant with 18 years of experience, Paresh may seem like a quintessential 'suit', but he's known to sneak one of his deadliest jokes into the conversation just when no-one expects it!
Rajnish could easily be seen playing the dreamy lead man in any of our shows that are targeted to women! However, in real life, the man has an astute analytical mind, backed up by years on the production floor managing all kinds of large format shows. His wholesome experience and insight made for a perfect combination when we were 'casting' for our General Manager - Production. At Optimystix he's the man who handles all production and production-related aspects of the shows.
An eye to perfection, is what she is well defined. Multi-tasker, a key resource in the entertainment industry and a driving force behind many of the flagship shows produced by Optimystix. An initiator and a go-getter at tasks on hand. Committed on delivering the assignments by following the timelines is one of her core forte. A true leader.